After delivering the Health Travel ABC manual published by Visit Finland, HTI offered a webinar about the three large source markets (Russia, China and the UAE). It included the surveys carried out with professional organizations providing health care services to customers in Russia and China, and most interesting facts are presented furthermore.
Russia: travellers seek medical assistance much more than prevention (63% vs 35%). Israel, Germany and South Korea are the most wanted destinations (46%), while more than 40% of clients are over 50 years old. When entering the Russian market, it is important to offer services in the Russian language, be active on social networks, and create a strong professional circle with local institutions and doctors.
China: Developing a sustainable business requires trustful relationships and a long-term approach. 43% of Chinese people seek wellness and relax packages and health prevention, while 36% desire to combine health-related treatments. While the country brand, marketing and trustworthy partners are extremely important to conquer the health care market, persistence is the key to success in China.
UAE: the market seems to be unlike any other target market, it is well-known for treatments paid by the State (in 2019, more than 20.000 Emirates travelled abroad seeking health), and by highly educated medical travellers. It is crucial to make good use of personal referrals and promote the medical destination as much as service providers.
If you need to prepare your company to excel in doing health travel business on any of these markets, feel free to reach out to HTI representatives: