People around the world have been talking about a post-pandemic future since the pandemic first hit the headlines more than two years ago. But the wellness market emerging due to the coronavirus is not a return to 2019 at all, says Global Wellness Annual Trends Report.
To help us all keep up with the ever-evolving wellness world, the Global Wellness Summit (GWS) regularly releases a report on global wellness trends. The forecasts include a full report on global health trends, with new ideas from the original authors. We give our audience the opportunity to get acquainted with some of them: How consumers´ demand has changed profoundly? What are the new provocative directions wellness takes?
Immune health is not a trend and should stop obeying the “what’s next” fast fashion mechanism that governs the wellness space.
People’s perception of the health industry has undergone seismic shifts in 2020: fatigue from stupidity is growing, more and more consumers are looking for evidence-based solutions, and it seems that a new energy is emerging, even a special atmosphere is requested. Returning to the basics of wellness appears as the true preventive medicine. Immune health is a category in which the wellness world simply can’t mess around, the public health implications are too big.
After long years of pandemic, people are more aware that their immune health is a holistic matter, that food and microbiome health are cornerstones, and that “slow” rather than “hyper” immune health strategies are crucial factors. People will continue to devour fashionable fast fixers of immunity in fashionable bottles, but they are ready for more.
The medical world, after the lessons of COVID-19, will be much more focused on metabolic and microbiome health, while investments in new research and technologies in these areas will grow intensively. We expect more breakthroughs in understanding the complex and powerful effects of the microbiome and diet on the immune system and how to apply this knowledge to develop innovative therapies, testing platforms and personalized nutrition models. Research labs and startups are busy, whether it’s the Stanford Microbiome Therapies Initiative or Predict, conducting the world’s largest nutrition research with epidemiologists from major research organizations such as Harvard, King’s College London and Sweden’s Lund University.
The wellness industry, recently focused on the tough and fast-paced immune science, can expand and save many lifes. And they help their own reputation along the way.
This year health and wellness coaching has received certification
The world spends $8.3 trillion a year on healthcare and $4.4 trillion on health, but we cannot stop the wave of chronic diseases.
Change of behavior is the toughest challenge. Health and well-being trainers, strictly trained in the art and science of motivating people to start and adhere to healthy behaviors, were the missing link in both healthcare and wellness.
This trend details how they are finally here: how training programs and standards are growing rapidly, how new models of a medical “care team” are making this coach as important as a doctor, how the explosion of digital healthcare platforms focus on behavioral coaching, and how wellness can slowly wake up to bring back power towards the consumers.
Certified health and wellness coaches will increasingly work with doctors, insurers, employers, physiotherapists, fitness trainers, resorts and individuals. Together with professionals there is a chance to change human behavior.
Written by Dr. Liudmila Andreeva, MD, HTI Head of International Relations and Medical Travel Professional, Russia