Health Tourism Industry – HTI’s new partner in Europe – Bookingsmed.com – was founded by the Italian brand World Fine Selections – WFS. Mariaantonietta Princivalle, CEO of WFS, founded the company in 2012, in Veneto, Italy. Born as a DMC, it has never stopped evolving. In those years, a great transformation took place in tourism: the era of intermediation was ending, and online platforms took over. WFS, however, has always supported and believed in professional travel agents. Therefore, Mariaantonietta decided to travel the world to understand the right direction to take and specialise in market niches that would soon explode, generating important flows: experiential tourism and medical tourism. Today, WFS represents an innovative platform for luxury & experience tourism, B2B and B2C, dedicated to luxury products and Services.
European Medical Tourism is a workshop created to bring a worldwide synergy between supply and demand. It has become a leader in the sector in only five years and considered a unique opportunity for Italy to connect with all the world. It has established solid and profitable ties with medical and spa agencies and facilities worldwide, reaching many presences that are hard to match in fairs in such a little known sector. This worldwide collaboration has led to a key role in Italy: EMT has become the point of reference for many agencies that have started a new project.
A medical travel online platform Bookings.Med aims to include all of the world’s healthcare. In this way, all connection difficulties are reduced: linguistic, time zone, waiting and payments. However, the platform still includes travel agencies that represent its engine. Parallel to Bookingsmed.com, the Bookingsmed Academy was born to provide diverse skills to medical service providers and agents through online lessons, educations and continuous updates. Bookingsmed currently boasts a consolidated network of distributors covering: Italy, Ukraine, Romania, Germany, Turkey, India, Georgia, Croatia and Slovenia.
To give greater importance to Italy’s medical tourism, especially abroad, the Italian Association for the Promotion of Medical and Thermal Tourism was born in 2020. The aim is to support clinics, medical centres, spas and spa hotels towards digitalisation and internationalisation by placing AIPTMT as a priority point of contact while linking institutions and Italian and foreign buyers and associates. In just nine years, WFS has fully covered a market niche that is exploding in recent years. Thanks to the experience gained, WFS offers a wide range of services, targeted and customised for any need: both for those who approach this world for the first time and those who already have experience in the field but want to be supported by a leading company.
