At the National Health Tourism Conference in Burgas, organised by BUBSpa (Bulgarian Association of Balneology and Spa) in May in Burgas, HTI presented emerging trends in the wellness industry and balneology, highlighting current market shifts and opportunities for sustainable wellness tourism development. The presentation underscored the evolving role of wellness and thermal products in enhancing destination competitiveness.
Events like this one in Burgas prove that there is a strong regional momentum and a shared commitment to raising the profile of health tourism – not just as a niche, but as a strategic sector for sustainable development of 365-day tourism and long-term growth.