HTI was a proud organizational partner of the ITB Medical & Health Tourism Pavilion at ITB Berlin 2025, the world’s leading gathering for health tourism professionals. Over three dynamic days, we connected with partners, explored new collaborations, and discussed the future of health tourism.
HTI opened the stage with a discussion on how to balance profitability with environmental responsibility in health tourism. Huge thank you to our expert panelists for sharing their knowledge and insights:
Csilla Mezosi, General Secretary, European Spas Association (ESPA)
Tine Murn, Cofounder, New Deal Europe
Lana Petrović Blajić, Tourism Adviser, Croatian Chamber of Economy
Simone Zagrodnik, Director, European Historic Thermal Towns Association (EHTTA)
Ivana Kolar, Director, HTI Partner
HTI also closed the stage with a discussion on the role of AI, telemedicine, big data, anddigital wellness in shaping the future of health tourism. Our speakers shared invaluable perspectives on how innovation and technology are revolutionizing the industry:
Dr. Prem Jagyasi, MD & CEO, Dr Prem and Associates
Robert Dee, Cofounder, New Deal Europe
Ivana Kolar, Director, HTI Partner
Key Takeaways:
- Sustainability and innovation go hand in hand in the future of health tourism
- AI and telemedicine, and wearables are transforming patient experiences
- Collaboration between tourism, healthcare, and tech sectors is essential
- Destinations must leverage big data & digital strategies to attract health travelers.
The discussion reinforced that technology is not just the future of health tourism – it’s happening now. To stay ahead, we need collaboration between healthcare providers, tourism experts, and tech innovators to create smarter, more accessible, and sustainable health tourism experiences.