HTI participated in Global Med Brands 2025 in Istanbul from 8th to 10th May 2025, a landmark Congress and Exhibition focused on branding and marketing in healthcare and health tourism.
At this international forum HTI was a partner of the event and delivered a keynote on the importance of strong destination brands in health tourism.
Ivana Kolar, HTI Managing director, also moderated a panel discussion on strategic alliances in healthcare marketing with:
Uğur Baran, Secretary General, Private Hospitals and Health Organizations Association (OHSAD), Türkiye
Waleed Khalid Al-Zadjali, President, Oman Medical Association, Oman
Ahmed Adnan Altabtabie, Head of Referral Department & Recruitment, Ministry of Health, Iraq
Christian Fadi El-Khouri, Vice President, European Health & Medical Tourism Association (EHMTA)