Ilan Geva, President, Ilan Geva & Friends, USA

Ilan Geva is a global Medical Travel and tourism expert, specializing in branding and consumer behavior who provides consulting, teaching, training and help in practicing and implementing all brand touchpoints. He develops and creates Brand platforms including brand vision, strategy and personality, using strategic business solutions for multinational, national and regional entities. He won over 100 industry awards around the world, and assisted health ministries, medical tourism councils, destinations, hospitals clinics and doctors. He is active in the USA, Asia, Africa, The Middle East, Europe and South America. His experience took him to 60 countries, and 600 cities. His latest publication is the book: ‘Global Brand Management” published by Kogan Page of London. Contact: ilan@ilanandfriends.com